Ebonite

Oct 09, 2007

HOPKINSVILLE, KY - Just two short years ago, Ebonite International made a commitment to the bowling industry that every person on its sales and marketing staff who bowls would become a certified coach. The company is now proud to announce that 100% of its sales staff has reached a minimum of Bronze level certification, including the new District Sales Managers who joined Ebonite International earlier this summer.

“Bowling coaching is an initiative that builds better bowlers and creates additional market potential for all of us. At Ebonite International, we believe that every coach must be qualified and certified to teach. Certification gives him or her the training and background needed to help bowlers make equipment choices, improve their game and ultimately stay in the game longer,” said vice president of marketing Bob Reid. “We have aggressively pursued this goal and are excited to report back that we have reached our goal on the sales side and will complete our goal on the marketing side by November. We will uphold our promise to the industry.”

Many of the sales and marketing staff underwent certification classes at Ebonite’s Galaxy Lanes facility in Columbia, Tenn. Currently, eight have achieved silver level certification and 19 have completed Bronze certification, bringing the total number of certified coaches in the company to 28.

USBC Silver Certified Coaches at Ebonite International, Inc. include:

Brenda Green, Marketing Services Manager at Ebonite International, Inc.
Norm Titus, House Pro at Ebonite’s Galaxy Lanes
Pam Buckner, Ebonite International DSM
John Gaines, Ebonite International DSM
Ed Gallagher, Ebonite Brand Manager
Mike Ransom, Center Manager at Ebonite’s Galaxy Lanes
Ron Hickland, Jr., Ebonite International Ball Design Engineer
Paul Figliomeni, Track Brand Manager

USBC Bronze Certified Coaches at Ebonite International, Inc. include:

David Bartlett, Ebonite International DSM
Damon Sarrocco, Ebonite International DSM
Steve Szabina, Ebonite International DSM
Todd Zenner, Ebonite International DSM
Paul Enright, Ebonite International DSM
Shawn Morris, Ebonite International DSM
Joseph Farley, Ebonite International DSM
Scott Hayes, Ebonite International DSM

Mike Judy, Ebonite International DSM

Scott McMillan, Ebonite International National Field Sales Manager
Kwang Chun Bae, Ebonite International Director of Asian Sales
Brian Graham, Hammer Brand Manager
Gerry Keslar, National Sales Manager for Ebonite VanTech Capital Equipment
Ron Hickland, Sr., Ebonite International Technical Support
Mike Shady, Pro Shop Operator
Bill Calhoon, USBC Open Ebonite International Booth Manager
Jacki Snyder, USBC Open Ebonite International Assistant Booth Manager
Richard Twyman, Ebonite International Demo Day Staff
Tamara Ferguson, International Marketing Assistant
Jeff Ussery, Powerhouse™ Brand Manager

“Becoming a USBC certified coach has become the ultimate ‘badge of honor’ among our sales and marketing team,” said Reid. “It proves that our company will very willingly ‘walk the walk’ when it comes to issues critical to bowling such as the industry’s coaching initiative.”

Reid also indicated that even though the consumer product sales and marketing group is fulfilling its certification mission, the scope of the corporation’s mission will likely expand. “We have bowlers in our commercial products group interested in coaching now, as well as several of our PBA pro staff members,” Reid said. “We will very likely expand our certification initiatives to include those groups.”

Based in Hopkinsville, KY, Ebonite International is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally.

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