Ebonite

Feb 21, 2013

HOPKINSVILLE, KY – Amleto Monacelli is one of the most respected bowlers on the planet. From Venezuela, Monacelli has twice been PBA Player of the Year. With 19 titles, he ranks as one of the PBA’s top title owners and money makers. Monacelli ranks fourth on a list of Venezuela’s top athletes of the 20th century, and is a member of both the PBA and USBC Halls of Fame.

It was little surprise, then, when Monacelli decided to become an Ebonite pro staff member, competing on both the PBA and PBA50 Tours. What has surprised many people has been Monacelli’s knowledge of the business side of bowling. His family already owns a successful bowling center and pro shop in Venezuela. Along with his staff contract, Monacelli was also named Ebonite International’s Sales Representative for all countries in South America, Central America and the Caribbean basin except Mexico.

“Amleto has always been a long-term thinker, both athletically and professionally,”  said Bob Reid, Ebonite International’s VP- Global Sales. “He has a passion to grow the sport in Latin markets and a real desire to establish the brands of Ebonite International in Latin America and the Caribbean at the same time. Amleto knows Latin America and is not only respected, but revered there. He will be a tremendous asset in furthering our presence in those growing markets.”

Reid noted that sales in Latin America and the Caribbean were already up over 25% this year. That was without the presence of Monacelli. With him, the company has great expectations for even more significant growth. That growth is expected through both an expanding sport of bowling and increases in market share.

“Ebonite International is a great company with a committed plan for growth in international markets,” said Monacelli. “We share many of the same values that have made us both very successful. We also share several important strategic philosophies. This is going to be fun.”

Based in Hopkinsville, Ky., Ebonite International is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally; the company’s consumer product brands include Ebonite, Hammer, Robby’s, Columbia 300, Track and Powerhouse™. Its commercial product brand is Ebonite Bowling Center Direct.

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