Branding is more than a commitment for us. It’s a priority. Building strong, recognizable brands means consistently providing the most reliable products to our consumers and providing programs that drive sales to trade partners across all areas of bowling - from balls and bags to capital equipment and scoring technology. Our product portfolio consists of separate, distinct brands. Each has its own identity, its own product attributes, and its own marketing approach. Just as importantly, each brand has a role to play in the Ebonite International corporate portfolio, with its own internal P&L and development criteria. This approach to branding focuses marketing efforts and company assets while eliminating the erosive effects of duplication and brand cannibalization. Can a company market more than one brand of bowling ball? Absolutely! Currently, our bowling ball brand portfolio consists of Ebonite, Columbia 300, Track and Hammer. With millions of bowlers in the world, there are individual needs, styles, brand preferences and tastes to be met. The key is to understand those bowlers better than anyone in the industry and to exceed all expectations. Having more than one brand allows us to do just that.
A bowling industry leader for almost 100 years, the Ebonite brand is recognized around the world for its excellence in bowling balls, bags and accessories. Our sales and marketing programs rest solidly on our unparalleled experience in helping consumers bowl to win.
Ebonite International recently acquired this powerful brand and fully intends to re-establish the Hammer name. For serious bowlers who want a little attitude to go with their equipment, nothing hits like a Hammer.
Part of the Ebonite family since 1990, the Robby’s brand has stood the test of time and is now recognized for producing the finest quality high-performance bowling gloves and positioners in the world.
Located in Columbia, Tennessee, Galaxy Lanes bowling center is more than a local destination for family fun, entertainment and league play. It also serves as an important resource for research and development as well as teaching and demonstration. In 2002, Galaxy Lanes will host the Pro Tour’s first pre-season training camps, a PWBA sanctioned quad-regional tournament, a major national seniors’ tournament, and will be a premier stop on the professional women’s national circuit.
* Brunswick is the registered trademark of Brunswick Bowling Inc. and is in no way associated with Vantage Bowling Corporation.
** AMF is the registered trademark of AMF Bowling Inc. and is in no way associated with Vantage Bowling Corporation.